01
Intake and context
We start with the business, not the channel. We review the service mix, average job value, margin, response speed, and current growth constraints before touching media or SEO.
Process
We do not scale traffic until the economics make sense.
Husky Digital is built for home service operators who need booked jobs, not just more leads. Our process starts with the business model, then the tracking, then the channel plan.
What we review and how we decide
What we review first
- HVAC, roofing, plumbing, remodeling, cleaning, painting, lawn care, and handyman businesses
- Google Ads, Meta Ads, LSA, Yelp, Thumbtack, SEO, Local SEO, and AI search visibility
- Calls, forms, CRM stages, booked estimates, closed jobs, and revenue tied to source
- Charlotte, New York, Los Angeles, and Hawaii (Honolulu + Big Island) expansion planning
Decision rule
Scale now
The economics are healthy, the tracking is clean, and the main job is to choose the right channel mix and rollout sequence.
Fix first
The model is promising but one or two bottlenecks are leaking profit: tracking, response speed, offer clarity, or follow-up.
Do not scale yet
Margins, close rate, or demand quality are too weak. Spending more would just amplify the leak.
The operating sequence behind profitable growth.
Every step exists to answer a simple question: can this business profitably scale paid traffic, SEO, or both?
02
Data and tracking review
We inspect calls, forms, CRM stages, booked estimates, closed jobs, and the source data that connects marketing to revenue. If tracking is missing, it becomes the first fix.
03
Unit economics model
We map CAC ceiling, close rate, booked-job rate, and the margin room required to scale spend safely. That tells us whether growth should come from paid traffic, SEO, or a structural fix first.
04
Scale plan or stop plan
If the business model supports growth, we choose the channel stack and sequence. If it does not, we show the specific bottlenecks to solve before more budget goes in.
The model we build before a dollar is spent.
This is a real pre-launch model from an appliance repair client. We work backwards from the business to the maximum we can pay for a click — and only then open the ad account.
| Average ticket | $265 |
|---|---|
| Profit margin | 50% |
| Sales close rate | 67% |
| Website conversion rate | 3% |
| → Max cost per customer | $132.50 |
| → Max cost per lead | $88.78 |
| → Max cost per click | $2.66 |
With repeat purchases factored in (1.5 jobs per customer), the lead ceiling extends to $133. The campaign now runs at a $22 cost per lead — 4× below the ceiling.
Green light
Market benchmarks fit under your ceilings. Paid traffic will pay back — we launch, and every weekly report compares actuals against these exact numbers.
Red light
The math doesn't close. We tell you directly: don't launch ads yet. If you have a marketing problem and a small budget today, in three months you'll have the same problem — without the budget. First we fix what moves the math fastest: website conversion, sales process, or SEO.
We translate the audit into a clear growth path.
The output is not a vague marketing opinion. It is a decision set: what to fix, what to launch, what to keep, and what to stop.
- Which channel should be the first lever: SEO, paid traffic, LSA, or a site fix?
- Which location or business line deserves priority based on demand and margin?
- Which page types need to exist before more traffic is turned on?
- What economics have to improve before budget expansion is safe?
Service businesses where one missed call can change the month.
HVAC, plumbing, roofing, remodeling, cleaning, painting, lawn care, and handyman operators with real service economics and real capacity constraints.
Booked jobs Tracking CAC Close rate Margin room Scale point
Start with the diagnostic, not the ad spend.
If the economics are healthy, we move forward with the right channel stack. If they are not, we show exactly what needs to be fixed first.