Economics first
Before launch we calculate the maximum cost per lead your business can afford. If the market can't deliver under that ceiling, we tell you not to launch — and what to fix instead.
About
Husky Digital runs marketing that answers to your profit, not your impressions.
We manage paid traffic (Google Ads, Local Services Ads, Meta Ads, Yelp) and search growth (SEO, local SEO, AI search) for HVAC, remodeling, cleaning, painting, and adjacent home service businesses across the U.S. and Canada. Behind both departments sits the same discipline: unit economics calculated before launch, tracking built down to revenue, and weekly optimization that answers one question — what did a booked job cost this week?
Founder-led, proof-driven, and built to keep marketing tied to booked work, not vanity activity.
Evidence before claims
Every case study number traces back to an ad account or Search Console. Reviews appear only with client permission, under real names.
Partner, not vendor
One month of prepayment instead of a year-long contract, 30-day notice to part ways, and reporting in cost per deal — not cost per click.
The team
A team of 12 across two departments.
Paid traffic and search growth, led by founder Anton Khripko — who moved to the U.S. on an EB-1 extraordinary ability visa in marketing and works from Charlotte, NC. The agency was founded in 2020; our first U.S. client came in 2023, and we have been operating in the U.S. market since 2025.
We work in two languages. Strategy, the economics discussion and reporting run in Russian or English — whichever one you would rather argue with the numbers in — while the marketing itself is built in English for the American customers who search in English. A large share of the Russian-speaking service businesses in the U.S. are concentrated in New York and Los Angeles, where that distinction matters most.
The same approach is on paper too: in August 2026 Anton published Win in the Spreadsheet First, on the seven-number calculation that tells you whether advertising will make money or lose it before the first dollar is spent. About the book, and its calculator.
Meet the founder Anton Khripko Founder & growth strategist EB-1 visa holder, lecturer at Netology and PPC.World
Dmitry Pyaternev Head of PPC Netology lecturer, MaEd contributor
Evgeny Bykov PPC manager Google Ads, Meta Ads, LSA
Boris Shvartsberg PPC manager Search campaigns and analytics
Nelli Galstyan SEO specialist Local SEO and content
Danila Andreev SEO specialist Technical SEO
Anna Bushina SEO account manager Communication and reporting
See how we work — and where to start.
Explore our services, or request a free growth audit: we'll model your unit economics, review your tracking and channels, and tell you honestly what to do next.
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