Case Studies

Real numbers, straight from the data.

We publish the niche, the market, and the verified metrics — never the client's name next to their economics. Paid media, SEO, and AI-search wins — every figure below comes straight from Google Ads, Search Console, or analytics.

Case studies

Apparel manufacturing — US
AI-search leads 0 → 21 & rising

How a US apparel manufacturer recovered its Google traffic — and opened an AI-search lead channel

The site came to us mid-collapse: free Google traffic falling, most pages missing from search. We found the cause, gave a fix plan the client's team executed, organic search recovered, and a net-new AI-search channel opened as the best-converting source.

Method: Diagnose the drop → keep/fix/remove plan for every page → rewrite briefs for money pages → markup + entity model for AI search
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Painting — Charlotte, NC
Organic clicks 38× growth

SEO & AI Search Dominance: 38× Clicks and #1 AI Recommendations for a Charlotte Painting Company

A painting company in Charlotte, North Carolina had no website and no organic presence in a market where homeowners research contractors heavily before calling anyone. The goal was to rank for broad, high-intent local and national queries while getting cited as a primary source in next-generation AI recommendation systems.

Method: Site built from zero → local neighborhood service pages → structured cost/process content engine → entity coverage audit
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HVAC — Hawaii
Leads in 4.5 months 501

Scaling HVAC lead generation in Hawaii from 18 leads a month to 40–60 a week

An HVAC company in Hawaii was getting a steady trickle of Local Services Ads leads — about 18 a month — and wanted real volume: residential AC repair, AC installation, and commercial HVAC maintenance contracts, without letting cost per lead explode.

Method: LSA as the base → search and PMax layered in → commercial campaigns split out → Yelp added → weekly budget reallocation
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Appliance Repair — Los Angeles, CA
Cost per lead $96 → $22

Google Ads for appliance repair in Los Angeles: cost per lead cut from $96 to $22 in three weeks

An appliance repair company in Los Angeles was paying almost $100 per lead across Google Ads search and Local Services Ads — economics that don't survive in a trade where many jobs are sub-$400 tickets.

Method: Weekly per-channel CPL review → query pruning → budget reallocation across Search, commercial Search, and LSA
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Home services — Charlotte, NC
Organic impressions growth 9.5×

Local SEO for a Solo Handyman in Charlotte — From Zero to 9.5× Organic Impressions in 5 Months

A solo handyman with 7+ years of experience and 34 five-star Thumbtack reviews had no website and no organic presence in one of the US's fastest-growing cities. The Charlotte metro spans 5 counties and dozens of towns — too large for a single-page site, too competitive for generic content.

Method: Site from zero → structured location + service data → programmatic city/service/ZIP pages → entity-rich content → technical SEO
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Cleaning — Honolulu, HI
Blended cost per lead $31 → $17

Google Ads for a cleaning company in Honolulu: 202 leads at a $21 blended CPL

A residential and commercial cleaning company in Honolulu, Hawaii needed a steady flow of booked jobs from paid search on a small budget — without burning money on broad-match clicks and unqualified calls.

Method: Unit economics first → tight search campaign → Performance Max → Local Services Ads → weekly query pruning
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E-commerce — Charlotte, NC
Mobile PageSpeed Performance 52 → 100

Headless Shopify Rebuild for a Woodworking Studio — Performance 52 → 100, All Four Scores Green

The store ran on a paid Shopify theme that scored 52 on mobile PageSpeed: multi-megabyte product images, render-blocking resources, limited control over markup and SEO. The brand needed a premium, story-driven storefront without giving up Shopify's checkout or admin.

Method: Headless Astro SSG → Shopify Storefront API → responsive images + WebP → inlined critical CSS → full schema → ADA audit
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Remodeling — Oahu, Hawaii
Optimization target Qualified leads

Multi-platform lead generation for a remodeling company on Oahu — optimized on qualified leads

A remodeling company on Oahu, Hawaii needed predictable kitchen remodeling, bathroom remodeling, and deck construction projects — big tickets, long sales cycles, and an ad account that couldn't see which campaigns produced estimates and contracts rather than just phone calls.

Method: Custom lead-matching database → offline conversion uploads → multi-platform mix → geo expansion Oahu to Big Island
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