Call tracking for cleaning companies.

What's specific to this niche

Call Tracking works differently for Cleaning.

Cleaning economics hinge on recurring revenue: a weekly recurring client is worth many times a one-off move-out clean. Call tracking has to show which channels produce recurring, high-LTV clients — not just which produce the most calls.

Cleaning has the least room of any trade here: about $171 a job at a 30% margin leaves roughly $51 to cover finding the customer, booking them, driving there and the risk of a cancellation. One company was paying about $67 — losing $15.75 on every one-time job — and nobody noticed for a year, because the monthly report counted leads and never put their cost next to what a customer was worth. Call tracking here isn't a nicety; it's the only way to see that a move-out clean and a recurring client are being bought at the same price.

Average ticket

~$171 at ~30% margin — about $51 of room per one-time job, the thinnest in home services

Seasonality

Year-round; the real constraint is staffing, not demand

Best channels

Tight search first, then Performance Max, then LSA — in that order

What clients search

"recurring house cleaning", "move out cleaning", "deep cleaning service near me"