Landscaping marketing for bigger projects.

Landscaping splits in two: recurring maintenance routes and one-off projects (install, hardscape, design). They behave like different businesses, and the marketing has to treat them that way.

Recurring maintenance is a route-density game — the goal is clustered customers who make a crew's day efficient, so geography and recurring value matter more than raw lead volume. Project work is higher-ticket and considered, so it rewards proof-heavy pages and demand creation.

It's seasonal, which makes budget timing critical: you scale into spring and summer demand and pull back in the off-season. We measure recurring lifetime value and route fit, not just cost per first inquiry, and split campaigns so maintenance and project intent don't compete in the same bucket.

The demand is sharply seasonal and half of it is one phrase. Nationally the core landscaping terms run about 181,800 searches a month — March indexes at 152 against an average month, December at 53 — and “landscapers near me” alone accounts for about 90,500 of that total (Keyword Planner, August 2026). March, April and May each run above 125; November through February all sit below 75. The Charlotte DMA carries about 2,070 searches a month. Two consequences: whatever you intend to rank for must already rank before March, and half the category is a map-pack question decided by proximity, reviews and profile completeness rather than by page copy.