Revenue attribution for service businesses.
Money-to-money visibility: which source created the call, which call became an estimate, which estimate became revenue. Built even where field-service CRMs don't natively pass the data.
Connect Marketing Sources to Booked Work
A lead is not a customer. Attribution follows an inquiry from its source through the estimate to the booked job, so you can compare channels by the work they produce and not only by the clicks they cost.
Common questions about Revenue Attribution
What is included?
A source-to-job map, the fields your team needs to record, and a report that connects leads, estimates and booked work by source.
What do you need from us?
Access to wherever you track jobs (a CRM, a spreadsheet or a field-service tool) and the people who update it.
What if our job data is incomplete?
We say what can be measured today and what cannot. Missing data is reported as missing, not filled with a guess.
How is it measured?
By how many jobs can be traced back to a source, and how that compares with total booked work.
Deep dives on this topic — from practice, not theory.
Why Your Workiz / HouseCall Pro Reports Don't Match Reality
If your CRM's conversion report doesn't match what you see on the ground, it's not you — it's how the lead source gets recorded. Here's the fix.
InsightFirst-Party Data & Enhanced Conversions: Accurate Tracking in the Post-Cookie Era
Third-party cookies are disappearing, Safari caps cookie life to 24 hours, and ad blockers silence tracking scripts. When conversion tracking goes blind, Smart Bidding starts bidding down on profitable keywords. Here is the plain-English technical guide to how First-Party Data, SHA-256 Enhanced Conversions, and Offline Conversion Imports restore your measurement truth.
InsightAngi vs Thumbtack vs HomeAdvisor: Compare the Lead Model, Not the Sign-Up Price
Angi, Thumbtack, and HomeAdvisor get compared on sign-up cost, which is the wrong axis. What actually determines whether a platform pays back is its lead model — shared or exclusive, pay-per-lead or pay-per-quote — and how that model interacts with your close rate. Here's the real comparison, and why cost per booked job is the only number that settles it.
InsightRevenue vs Profit Bidding: Why Chasing Top-Line Sales Destroys Contractor Margins in Google Ads
Google's Target ROAS is blind to Cost of Goods Sold (COGS). When you optimize for gross transaction value, the algorithm favors big-ticket low-margin installations over high-margin service calls. Here is the mathematical proof of why chasing revenue in ad reports erodes your bank balance, and how to shift to profit-driven bidding.
InsightTracking Profit by Job Type, Keyword, and Channel
You know total revenue. You don't know which jobs, keywords, and channels actually make money. Here's the data plumbing that turns cost per lead into profit per channel — without overstating what the platforms can do.
InsightWhy Unit Economics is the North Star of Service Marketing
Practical marketing insight from Husky Digital.
Numbers on this topic we checked and published.
Start with economics and tracking.
If the channel is ready to scale, we build the plan. If it is not, we show what has to be fixed first.
Get an Express Growth Audit for Your Business
Enter your website URL — we'll send a breakdown of marketing leaks within 24 hours.
Audit Request Received!
Audit requested! We will analyze your site and respond within 24 hours.