Google Ads for painting companies.
Google Ads for painting companies where the same generic 'painting' campaign wastes budget across three different buyers — interior, exterior, and cabinet refinishing all need their own ads and landing pages.
Google Ads works differently for Painting.
Painting is a planned, medium-ticket purchase, which makes it a genuine fit for paid search and even Meta — but a single campaign covering 'painting' in general wastes spend on mismatched clicks. Someone searching cabinet refinishing pricing and someone searching exterior repaint cost are different buyers with different budgets, and sending both to one landing page tanks conversion rate for both.
One generic “painting” campaign spends the same money on three buyers who are worth different amounts: interior, exterior, and cabinet refinishing all search differently, close differently, and carry different tickets. Splitting them is the whole job here. And because painting demand is researched — homeowners look at photos and compare for weeks before calling — the ads have to hand off to a page with real project proof, not a stock gallery.
- Average ticket
- Medium
- Seasonality
- Spring, summer, fall (interior vs exterior)
- Best channels
- Search, Meta, Local SEO
- What clients search
- "cabinet painting", "exterior house painting cost"
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