Paid Traffic + Roofing
Google Ads for roofing companies
Google Ads for roofing companies that need cleaner search terms, landing page match, estimate tracking, and margin-aware scaling.
What's specific to this niche
Google Ads works differently for Roofing.
Roofing clicks are among the most expensive in home services, so paid search only works when a costly click can be traced to estimate quality and project margin. Storm surges and insurance-vs-retail intent make bidding and budgeting a moving target.
01 Tie spend to estimate value and close rate, not lead volume — one $18k re-roof pays for a lot of clicks
02 A storm/hail surge playbook: budgets and landing pages pre-built so you scale in days, not weeks
03 Insurance-claim vs. retail intent separated — they convert and close very differently
04 Click-fraud and competitor-click monitoring in a $30+ CPC vertical