Local Services Ads for HVAC companies.

What's specific to this niche

Local Services Ads works differently for HVAC.

HVAC LSA is won or lost the same way plumbing LSA is: a no-AC call in a heat wave is worth answering in seconds, a maintenance-plan inquiry is not. The lever is response speed on the emergencies and disciplined disputing of the leads that were never a fit — season changes which side of that split gets the volume.

At volume, Local Services Ads routinely carry the majority of the leads in a home-service account. Commercial search tends to run dearer than residential: $55 per lead on maintenance and $71 on commercial repair, against $39 for residential AC repair. That gap is the argument for separating commercial from residential: on a single shared budget the average hides the difference, and you end up either overpaying for commercial without noticing or starving it because the blended number looks fine. And because LSA bills for the contact rather than the click, the dispatcher has to keep lead statuses current — that is what triggers the credits you are owed.

Average ticket

~$750 on service at ~50% margin; ~$11,000 on installation at ~10% — different businesses, different maximums

Seasonality

Summer heat and cold winters, on top of a year-round service base

Best channels

Local Services Ads carries the volume (around two thirds of leads in an account we run); split commercial out from residential — it ran $55–71 per lead against $39, and a shared budget hides that

What clients search

"AC not working", "AC repair near me", "AC replacement cost", "furnace tune up"